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McDonald's: Large Poutine. A Huge Legend.


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McDonald's and Cossette go big again to promote a true Quebec icon poutine, now available in large size in their restaurants throughout the province. The campaign traces the history read more
Credits Other credits

Clients: McDonald’s Canada, Melissa Hains, Suzanne Grondin, Andréanne Gilbert

Strategy: Jean-Xavier Wilhelmy

Content strategy: Sophie Giroux

Product: Vanessa Audigand, Ariane Landry, Natalie Azoulay

Production: Géraldine Beaulieu

Media agency: OMD

Media : Isabelle Baillargeon, Benjamin Ferreira, Nour Hanna

Weber : Marie-Emmanuelle Khoury, Marie-Philip Leduc

Production

Post-production: Outpost

Sound: La Majeure

Original music: Vlooper

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