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E-commerce and delivery industries are thriving in China. Thanks to this convenience, now people get used to buy everything online, including animals. Live animals can be bought … read moreonline, but they may not arrive in that way. Once a purchase is made, animals are delivered like ordinary packages, with no other guarantees for life. On their way home, they may suffer from long period in transit without any food or water, violent shipping, package crushing, terrible weather… Leading to severe physical and mental injuries, or death. Even though it is illegal to transport a live animal in this way in China, it still happens everyday.
PETA Asia was aware of this problem and would like to call on actions, hoping people could stop shopping for animals online and choose adoption instead.
We researched and found that, a large number of people choose to shop animals online without knowing the fact that this transportation method would result in injury and death. We saw countless buyers expressed their regrets and sadness. Arising from this insight, we chose 3 typical animals and created a series of dramatical unboxing moment posters.
We adopted an untraditional way to illustrate the animal unboxing, by putting both the buyer and animals inside of a giant shipping package filled with cotton and foam. The unboxing scene became a surreal rescue moment. Buyers became a whole rescue team the moment they opened the package of their dying animals.
As for the disaster scene, we paid great attention to details. The packages are exactly the same as shown in photos and newspapers. There're foam boxes, cages filled with cottons and tiny cargos. The animal is unconscious and desperate, dehydrated and starving, with wounds and blood all over the body, just like people who suffered from disasters.
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