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Venables Bell + Partners has released Audi of America's new "Always On" campaign which illustrates that luxury doesn’t have to be lifeless, with two cinematic spots showcasing the … read moredesign and performance of its SUV & Sedan ranges. VB+P partnered with Pulse Films' Sam Pilling who is known for crafting sophisticated narratives for music videos and commercials. This campaign also marks the launch of the new voice of Audi, actress Nkeki Obi-Melekwe, who will be the ongoing voice for all marketing efforts in the US. The “Always On” campaign consists of two spots, “Previous Owner” and “Joyride”. “Previous Owner” offers up a distinct Audi take on the current pandemic-fueled luxury housing boom, with a twist on the haunted house genre. A young couple shopping for a new home are willing to overlook some serious red flags when they discover the impressive RS Q8 parked in the garage and learn that the house “comes with everything you see.” In “Joyride,” Audi shows how exhilarating it can get behind the wheel of an RS7, without ever stepping on the gas. The spot introduces audiences to an all-too familiar film trope, as two suspicious hotel valets salivate over the opportunity to take the new arrival for a joyride. When they merely drive a few feet into the designated parking spot, the rug may be pulled but the adrenaline is all too real.
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Credits
Other credits
Agency
Paul Venables – Founder
Will McGinness – Partner
Hilary Coate – Director of Integrated Production
Mara Zemon – Business Lead
Nicole Miesfeld Smith – Brand Director
Rachel Waniga – Brand Supervisor
Stevie Chu – Brand Manager
Julia Dedona – Project Manager
Mike Riley – Group Strategy Director
Cody Levin – Strategy Director
Gabi Levi – Senior Strategist
Camara Price – Senior Business Affairs Manager
SIGNATORY/PRODUCTION PARTNER
CMC/Forecast, Inc
Audra Krussel – Executive Production Manager
Production
Dav Karbassioun – Global President of Commericals
Hillary Rogers – Managing Director
Nick Fuller – Head of Production
Todd Thompson – 1AD
Chris Jones – Production Design
Jennifer Johnson – Costume Designer
EDITORIAL
Exile
Shane Reid – Editor
Ersin Dogruer – Assistant Editor
CL Kumpata – Executive Producer
Jennifer Locke – Head of Production
Michael Miller – Senior Producer
VFX, COLOR GRADE, AND PICTURE FINISH
Blacksmith
Gavin Miljkovich – Shoot Supervisor
Iwan Zwarts – Lead Compositor
Mikey Pehanich - Colourist
Ashley Goodwin – VFX Producer
Charlotte Arnold – Executive Producer
SOUND DESIGN AND AUDIO MIX
Gus Koven - Sound Design
Matt Keith - Mixer
Brad Beasley - Assistant Mixer
Audi of America
Tara Rush – CMO, SVP of Marketing
Jessica Thor – Director, Marketing Campaign Strategy
Hannah Cebula – Retail Campaign & Continuity Specialist
Abel Gachou – Brand Campaign & Integration Specialist
Danielle Vontobel – Manager, Brand Content
Nicholas Kleczewski – Creative Director
Kelly Bayett - Creative Director
KC Dossett - Producer
MUSIC
Q Department
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