Samsung Galaxy S21: Make Mom Epic #withGalaxy

This Mother's Day, R/GA and Samsung have teamed up to give Gen Z a remarkable way to show the world just how epic they think their moms are. Mom’s don’t always see how epic they are and kids don’t always tell them just how much they admire and respect them, so Samsung has set out to bridge that gap. R/GA and Samsung are enabling and empowering their creators to show the world, and more importantly, their own mom, that she’s far from basic, on TikTok, and Instagram. The entire campaign will be captured #withGalaxy S21, the phone built for just that. The song chosen for the campaign is Mommy by Missy Elliott, a momentous song, by a renegade singer that defines how incredible moms are. The lyrics of the song also accentuate that the focus is not on how a mom looks, but what makes mom epic. Creators will enter the #MakeMomEpic challenge on TikTok by lip syncing and dancing to ‘Mommy’, share “everyday” photos of mom with the beat of the track, and end off with a frame of her. Just like the video component of the TikTok Challenge, creators can also capture mom in all her epic glory in a still portrait, utilizing the Galaxy S21, and share it to their Instagram Feed.