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Heineken has launched a new global campaign showcasing its UEFA EURO 2020™ partnership, entitled ‘Enjoy the Rivalry’. The full through the line campaign brings to life the fact that football isn’t half as fun without your rivals and encourages fans to watch the matches alongside their rivals and will run across TV, digital, outdoor, and on /off trade. The ‘Enjoy the Rivalry’ campaign is part of Heineken®’s exclusive UEFA EURO 2020™ beer partner rights that enables the brand to be served across all Stadiums, Football Villages and Fan Zones across the 11 host cities. The activity encourages fans to watch UEFA EURO 2020™ matches and ensures Heineken® is part of their big match ritual – whether enjoyed in a bar, at home or with friends on the sofa. The hero film ‘Finally Together’ has been developed using various scenes portraying rival fans being overly kind to each other, before revealing that it was all a set up to playfully tease their rivals.
Credits
Other credits
Creative Supervisor: Mario Anchorena
Global Strategy Director: James Moore

Global Strategy Director: Natasha Wallace
Head of TV Publicis: Francesca Zazzera
Head TV Production Heineken Global: Mariella Maiorano
Le Pub Ams GM/ Global Client Service Director: Eleni Charakleia
Global Client Service Director: David Pagnoni
Group Account Director: Ilaria Castiglioni
Account Supervisor: Jan Wojtkowski
Account Executive: Tinatin Prangishvili
FINALLY TOGETHER POST PRODUCTION
Post Production Company: MPC London
Executive Producer: Dafydd Upsdell
Senior Producer: MIreille Antoine
Color Grading: Jean-Clement Soret
Sound Studio: String & Tins London
Music production: Sizzer Amsterdam
Music: Barbiere di Siviglia recorded by Budapest Film Orchestra
DIGITAL POST PRODUCTION
Color Grading: Philip Hambi MPC London
Digital Post Production Company: TAG collective arts
Executive Producer: Robert Droog
Post producer: Rachael Cattermole
Online Editor: Javier Leon
Online Editor: Alan Maiden
Online Editor: Iwan Thomas
M&C SAATCHI SPORT & ENTERTAINMENT:
Managing Partner: Toan Ravenscroft
Head Of Planning: Jasper Hunter
Senior Account Director: Laura McDonnell
Account Director: Jess White
Senior Account Executive: Robin Niven
Account Executive: Bastien Lavielle
EDELMAN
Senior Director: Fiona McHugh
Creative Director: Ryan Reddick
Planning Director: Will Butterworth
Account Director: Neil Brotherston
Senior Account Manager: Harry Zelenka Martin
Senior Account Executive: Archie Patch
Sr. Director Global Heineken® Brand: Bram Westenbrink
Heineken® Communication Director: Daniela Iebba
Heineken® Communication Manager: Brogan Simpson
Heineken® Digital Director: Rob van Griensven
Heineken® Project & Media Manager: Larissa Koper
Heineken® Sponsorship Director: Hans Erik Tuijt
Heineken® Sponsorship Manager: Benjamin Blanco
Heineken® Sponsorship Manager: Julia George
Heineken® Sponsorship Specialist: Thomas Mulders
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