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O2: It's Good To Be Back, 60s
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O2 has launched a new campaign aimed at showcasing how it’s helping customers get the most out of post lock down life with Priority. The fully integrated, Here Comes Brighter campaign launches as the nation hits peak excitement ahead of the latest easing of restrictions due on Monday 17th May. Here Comes Brighter builds upon the concept that after a year of missed moments the nation is finally able to look forward and enjoy the prospect of sunnier days ahead. And, as people begin to take life off pause, O2 is there to help customers make the most out of every moment with exclusive experiences through Priority. Priority rewards available during the campaign include incredible savings at Booking.com, 60 days free Joe Wicks, The Body Coach fitness and meal plans, Virgin Experience Days from £10, and Greggs: Get a free Bacon, Omelette, or Sausage Breakfast Roll or a Sausage Roll or Vegan Sausage Roll every Friday or Saturday. And Priority Tickets, giving customers early access to gigs at O2 venues and thousands of other shows up to 48 hours before general release. The campaign leads with a 60 second TV ad, with a hero spot during Coronation Street on ITV. With a focus on positivity, the ad shows how the nation is preparing for lockdown lifting. From small businesses and entertainment venues preparing to re-open, through to friends and families reuniting, it shows the many ways that people are looking forward to a fun filled summer together. And of course, the ad features Bubl, O2’s loveable robot, helping everyone as they prepare to embrace their newfound freedom. The ad also features an exclusive track with vocals by Brit award nominated recording artist - Anne Marie - and guest feature vocals from The House Gospel Choir, produced by multi award winning artists and producers Rudimental. Together they have re-recorded the track ‘Ooh Child’. Featuring lyrics such as “things are gonna get easier….things’ll get brighter…” the uplifting song is the perfect soundtrack to the summer.
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