International Advertising Association: #TheWorldNeedsABreather

#TheWordNeedsABreather

While on the one hand, the 2nd avatar of the pandemic has started affecting us and our dear ones more acutely, folks from the media and advertising industry are expected to be available for clients almost 24X7. The immense business pressure has begun taking its toll on our people and it is time that agencies as well as advertisers took a call as to what is more important. This campaign is a humble appeal from IAA to those who have chosen to be oblivious to the current crisis asking them to give their folks a breather in these trying times.