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Hunky Dorys: The Crinkler


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Looking to pack a punch for the latest brand campaign for Hunky Dorys, Rothco, part of Accenture Interactive, have called on the comic wit of comedian Darren Conway and revered comedy director Chris Balmond to launch the platform ‘Go Hunky Dorys or Go Home’. The story behind the campaign comes from the simple fact that crisps as intense as Hunky Dorys couldn’t be made using the ‘usual’ methods. There’s an undeniable passion behind each taste battering sensation. And that passion comes from a very special employee working on the Hunky Dorys’ production line. He’s known as ‘The Crinkler’. Played by Darren Conway, Christie the Crinkler is one in a lifetime. Born with the ‘gift to crinkle’ he screams motivation into these tasty morsels as a matter of principle. He’d even do it for free - as his ‘aul fella once said ‘Go Hunky Dorys or Go Home’.
Credits Other credits

Client

Marketing Director: Alina Ui Chaollai

Senior Brand Manager: Karen Hurley

Marketing Manager: Donna Coffey

Agency

Business Director: Joanne Laffan

Senior Account Manager: Sean Cushen

Strategy: Tara Finnegan

Designer: Ger Sexton

Project Manager: Irene Sharkey

Head of Studio & Finished Art: Dave Gallagher

Agency Photographer: Raphael DaSilva

Photographer Retoucher: Lee Hickman

Production

Post House: Screenscene

Editor: Rob Hegarty

Post Production Supervisor: Sinead Bagnal

VFX Supervisor: Allen Sillery

Sound: Will Farrell

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