TV ad: Alzheimer’s Society’s Dementia Action Week: Cure the Care System

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An intimate and emotionally charged depiction of a woman’s daily struggles caring for her husband with dementia, sits at the heart of a powerful new campaign supporting Alzheimer's … read more

Category Public interest
Client Alzheimer’s Society’s Dementia Action Week
Agency Engine Creative
Production Academy Films
Country United Kingdom
Uploaded 18 May, 2021

Credits

Director
NOVEMBA
Creative team
Hugo Isaacs
Creative team
Chris Da Roza
Producer
Steve Overs
Agency Executive Producer
Bradley Woodus
Agency Producer
Laura Melville
DoP
David Foulkes

Other credits

Agency

Creative Partner: Jo Moore

Content: Scarlett Rushton

Design: Matt Fenn, Belinda Diangi

Account Management: Will Lever, James Bailey

Project Management: Dee Antoniou

Head of Strategy: Liz Baines

Senior Strategist: Simon Butcher

Artworking: Curious

Photographer: Marco Mori

Edit

Editor: Stephen Dunne

Edit assistant: Blaine Pearson

Edit company: tenthree

Edit producer: Julian Marshall

Post Production

Post Production: Black Kite

Colourist: Richard Fearon

VFX Artist: Jack Stone

Post Producer: Jade Denne / Polly Durrance

Sound: Machine

Sound Designer: Alex Bingham

Audio Producer: Ghazal Zargar Elahi

Media

Media planning/buying: Medialab

Client

Client: Chris Gottlieb, Sylvia Lowe, Jenny Anderson

Alzheimer’s Society’s Dementia Action Week: Cure the Care System

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