 |
Tv
Alzheimer’s Society’s Dementia Action Week: Cure the Care System
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
An intimate and emotionally charged depiction of a woman’s daily struggles caring for her husband with dementia, sits at the heart of a powerful new campaign supporting Alzheimer's Society's Dementia Action Week this May, created by ENGINE Creative. This year, the campaign calls on the Government to 'Cure The Care System' for the 850,000 people living with dementia and their families in the UK and for generations to come. Dementia isn’t curable yet, but the social care system is. ENGINE Creative came up with the idea to draw attention to the plight of carers whose lives are so often derailed by their role in looking after loved ones with dementia. The 90-second film, 'Cure the Care System', directed by Novemba through Academy Films, depicts the frustration and loneliness caused by inadequate social care support, showing the reality of the many different ways in which family carers also have their lives claimed by a dementia diagnosis. The message is driven home further in accompanying print ads running OOH, online and on social. The campaign – created for the charity to coincide with Dementia Action Week (May 17th-23rd) – runs for six weeks on TV, in cinema and online, and also comprises OOH, press and social work.
Agency |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
