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Renault Scenic: Loved Families For 25 Years
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In 2021, Renault is celebrating the 25th anniversary of its iconic family model: Scenic. A true pioneer in the compact MPV segment, it has been supporting families and reinventing itself at the pace of their developments since 1996. 4 generations and more than 5 million vehicles later, Renault is taking advantage of this anniversary to reaffirm its commitment to develop a complete range of vehicles dedicated to the family, even though family cars have been abandoned in recent years in favour of SUVs. Because, just as nothing can replace the family, nothing can replace a real family car. The family deserves a vehicle invented for them and none is more suited to family life than a minivan like Scenic. To remind us, Renault and Publicis Conseil have devised a global multi-channel campaign that brings the segment back to life by proudly approaching family life from the angle of love, whether it be carnal, platonic, paternal or maternal. Far from traditional communications, this film celebrates love stories of very different families by writing "Renault Scenic has loved families for 25 years". The film, directed by Nicolas Larsson, reveals these emotional stories as it stretches back through time, from the birth of an infant to the first teenage flirtations. Solar and sensual, notably thanks to the legendary music "The Power of Love" by Frankie Goes to Hollywood, the film strongly reminds us that every family begins with a love story.
Renault - Advertiser Managers: Arnaud Belloni, Laurent Aliphat, Marika Doulas Related |
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