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UnionBank: Heaven
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FCB Manila has released this "Heaven" spot, following-up last year's big brand relaunch video that saw Filipinos celebrating their extreme joy in finally discovering a different way to bank with UnionBank. The spot see's Virgil take Dante and the viewers on a tour to see the sorrows of those who still choose to suffer with the slow and difficult ways of traditional banking. With tongue-in-cheek, parodic humour, director Marius Talampas captures the world of trouble and hassle that a lot of Filipinos experience needlessly. This world is brought to life by production designer Whammy Alcazaren.
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