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McDonald's: Sundae


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The NHL Stanley Cup playoffs just wouldn't be the same without playoff beards. The superstitious practice was introduced in the 1980s and is now present in many sports. To kick-off read more
Credits Other credits

Clients : McDonald’s Canada, Melissa Hains, Suzanne Grondin

Strategy : Jean-Xavier Wilhelmy

Product : Vanessa Audigand, Jessica Malo

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