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Walter Craft Caesar: Introducing the Walter Pre-Mixed Craft CaesarThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
While widely considered to be Canada’s National Cocktail, the Caesar is undoubtedly the most polarising. Canadians either love them, or hate them. Which is why, to launch their new pre-mixed Craft Caesar, the team at Walter is focusing on the latter. Created by Camp Jefferson and slated to run across digital, OOH and print the new, bold campaign employs Caesar hater 'de-testimonials.' A stark departure from the conventional approach commonly found across the ready-to-drink (RTD) category, the campaign demonstrates that the Walter Pre-Mixed Craft Caesar simply isn’t for everyone. In doing so, the campaign makes the case that “the more Caesar haters hate it, the more Caesar lovers will love it.”
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