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Integrated
Creminelli: Food Photos
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Creminelli Fine Meats is launching its most robust national marketing effort ever. It's a fully integrated campaign that spans connected TV, online, print magazines, social, digital banners, shopper marketing and in-store elements. The target is so-called “foodies.” And the message is “Creminelli has a snack for people like you." The campaign was created by Milwaukee-based Hanson Dodge and is timed to coincide with an increase in the number of snacking occasions tied to Memorial Day and summer. Films will appear on Hulu, Facebook, Instagram and assorted targeted food sites. Magazine advertising will appear in June and July issues of Eating Well and the August issue of Bon Appetit.
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