Amber Tiles: Healthyroo

ALL ABOUT CONTENT JUMPS INTO HEALTH WITH HEALTHYROO

Australian health and wellness brand Healthyroo, leaders in health optimizing beverages will launch their new integrated media campaign in June. Created by the team at Sydney’s All About Content the new campaign will showcase the range of Healthyroo dietician-developed beverages.

“We know that now, more than ever, there is nothing more important than our health. Our team is on a mission to help people of all ages, all shapes, and sizes live their best life and stay in shape. Our beverages are designed to optimize physical performance, weight loss, and general wellbeing, they are delicious and packed with the goodness of Australian grown organic ingredients. Director, Dave Wallace and John Dion from All About Content have created a snapshot of the Healthyroo life, overlaid with our guiding principles for wellbeing. We are delighted to see our goal of empowering people reflected in our integrated media campaign collaboration.” said Tara Lama (Executive Director Healthyroo)

Dave Wallace brings the Healthyroo brand to life and thoughtfully crafts a narrative that emulates the truest picture of pure health and wellbeing. In keeping with the Australian-made and owned theme, the visuals were shot entirely in NSW (Kurnell, Cronulla, and Yowie Bay, NSW) using local, Australian talent.

“For Healthyroo we set out to create an authentic picture of health, one that reflected the genuine values of the brand. For us, it was important to showcase how health care practices, healthy living, and self-care impact our daily lives. We wanted to reflect how simple it can be to make a change and achieve your health goals at any time of the day” said Dave Wallace, Director.

This campaign is the first of its kind for Healthyroo and with it, they hope to raise brand awareness and drive traffic to partner retail and across their website www.healthyroo.com.au as they continue their journey of inspiring and motivating people everywhere to live their healthiest life.

John Dion, All About Content Managing Partner commented, “We are delighted to be able to elevate the Healthyroo health and wellness journey and share the benefits of their nutritious Australian Made beverages through our advertising and marketing campaign. We know this campaign will engage, inspire and motivate our audience by sharing the real values of the Healthyroo brand.”

The campaign will be shown across Digital TV including Catch Up and Web.