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At last, M&M'S fans can grab one bag that includes all of their favourite flavours mixed together with the introduction of M&M'S Mix. Classic Mix features the top three most … read morepopular varieties Milk Chocolate, Peanut, and Peanut Butter and Peanut Mix includes Milk, Dark, and White Chocolate Peanut M&M'S. But, how do the iconic M&M’S characters feel about being cramped together in one bag? To help promote the latest product innovation, M&M’S and BBDO NY created an equally innovative campaign that tackles this burning question. Work includes M&M’S first-ever AR print ad—when you hover a phone over the ad, the scene featuring all of the M&M’S characters comes to life, with the animated candies taking center stage via a Snapchat AR experience. At last, M&M’S Mix is here, and now you can dive right in—literally! The print ad is currently running in the latest issues of PEOPLE, Billboard and Sports Illustrated, among other outlets. The campaign also includes social and online videos taking viewers inside the M&M’S Mix bag.
read less...EVP, Group Executive Producer: Amy Wertheimer
Integrated Producer: Caroline Deason
Senior Music Producer: Julia Millison
Business Manager: Shelly Bloch
CEO & President: Kirsten Flanik
EVP, Global Account Leader, Mars Inc: Susannah Keller
EVP, Senior Director: Lisa Piliguian
SVP, Account Director: Ashley Gill
Account Director: Taylor Baird
Account Manager: Jess Dunne
VP, Director of Communications Planning: Brian Brydon
Senior Brand Strategist: Dex Blumenthal
Animation/VFX: House Special
Executive Producer: Lourri Hammack
Animation Director: Kirk Kelley
Senior Producer: Zilpha Yost
Production Liaison: Alix Iverson
Audio/Sound Design: Sound Lounge
Senior Producer: Lauren Mullen
Audio Engineer: Rob DiFondi
Client: M&M’s, Mars Wrigley
Senior Brand Director: Allison Miazga Bedrick
Senior Brand Manager: Tom Hedworth
Senior Associate Brand Manager: Ohemaah Ntiamoah
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