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With May the official month of Mental Health Awareness and much of America re-entering the world following the height of the global pandemic, Mayo Clinic Health System is reaffirming its belief that making health a priority is one of the most important things in life. However, despite health being more top of mind than ever, almost 75% of Americans (18-49) do not have a primary care physician, nor do they see the benefit in having a trusted healthcare partner. Focused on keeping Midwesterner's at their very best, for life, MCHS has partnered with creative agency TBWAChiatDay NY and Academy Films for its latest marketing campaign. The second iteration of its 2020 brand campaign Expert Care. Everyday, For Life, the campaign continues to position the brand as a destination of experts putting its patients' health first.
Credits
Other credits
Mayo Clinic Health System
Sherri Gilligan, Chief Marketing Officer
Molly Biwer, Division Chair, Brand Marketing
Wes Weleczki, Executive Creative Director
Jeff Warnock, Director Brand Strategy
Daniel Brevick, Senior Creative Director
DeeDra Vosburg, Brand Manager
Gary Stinnett, Marketing Manager
Agency
Head of Integrated Production: John Doris
Integrated Producer: Sarah Haroldson
Head of Business Affairs: Thalia Tsouros
Senior Business Affairs Manager: Anne Camille Charpie
Senior Talent Manager - Jewel Chandler
Business Leader: Shannon Nunn
Business Director: Rosalie Jones
Business Manager: Emily Downs
Executive Strategy Director: John Gibson
Strategy Director: Nus Madraswala
Strategist: Margaret Dick
Associate Director of Communications - Asheden Hill
Chief Strategy Officer - James Sowden
Chief Executive Officer - Nancy Reyes
Production
Academy Films
Executive Producer: Medb Riordan
Producer: Juliette Harris
Production Manager: Meghan Young
Production Assistant: Cara Mills
Production Designer: Lucie Red
1st AD: James Sharpe
RESET
Managing Director: Dave Morrison
Executive Producer: Deannie O’Neil
Executive Producer: Jen Beitler
Executive Producer: Megan Moore
Head of Production: John Moran
Staff Coordinator: Ry Amidon
Cabin Edit
Editor: Isaac Chen
Assistant Editor: Katie Pehowski
Producer: Sarah Holme
Executive Producer: Adam Becht
Head of Production: Liz Lydecker
Shape and Light
Lead Flame: Rachel Moorer
VFX Producer: Arielle Weir
Executive Producer: Cara Lehr
Mophonics
Original music: Mophonics
Creative Producer / Partner: Kristoffer Roggemann
Composer: Alex Berglund
Company 3
Color: Company 3
Colorist: Sofie Borup
Color Producer: Alexandra Lubrano
Heard City
Audio Mixer: Phil Loeb
Assistants: Bennett Kerr, Catherine Sangiovanni, Ronnie Stapleton, Seth Brogdon
EP: Sasha Awn, Jackie James
Producer: Andi Lewis
Assistant Producer: Nick DuVarney
Managing Director: Gloria Pitagorsky
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