Meitra Hospital | Oral Care: Oral Care

Advertising always tries to identify consumer insights to create work that's not just aesthetic, but powerful enough to touch people towards acting upon it. Here, to promote Meitra Hospital's Dept. of Dental & Maxillofacial Surgery, the insight explored is that "People who are too conscious about their teeth and gums, tend to hide their smiles subconsciously". The creative device used is Mona Lisa's smile, with the liberty to assume that she probably didn't smile that day due to bad teeth & gums.