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Top 6: June 2nd 2021
Mastercard Poland, together with McCann Warsaw and McCann Toronto, created a data-driven tool allowing consumers to skip instore jams. Safe Waze 2 Shop was created in partnership
… read morewith Waze, and helps drivers avoid crowed stores and stay safe during the Covid 19 pandemic. Instead of using its most common function – avoiding traffic jams – Mastercard decided to go one step further by using Waze to avoid instore traffic jams and keep supermarkets a safe place to visit. Using Mastercard’s proprietary information on consumer spending trends, aggregated and anonymized in line with Mastercard's secure data processing principles, Waze directs customers to stores with fewer people and shows them the safest hours to shop. And it worked! The Waze navigation rate – the number of drivers exposed to the solution who changed their destination – reached 12.9%. When implemented in all +900 Carrefour supermarkets in Poland, the tool generated a 65,000 increase in transactions in one month.
read less...McCann Worldgroup Poland
Małgorzata Wojtkowiak Motion Designer
Magdalena Bąk Motion Designer
Vladyslav Kravets Motion Designer
Łukasz Kołakowski Content Creative
Małgorzata Tereszczenko Group Business Director
Igor Seweryn Account Manager
Marcin Samek Strategy & SoMe Director
Adam Stasiak Strategic Planner
Natalia Żmuda Head of Social Media
Klaudia Karkulowska Social Media Manager
Dominika Grzegdala TV & Print Producer
Rafał Jastrzębski Video Postproduction Manager
McCann Worldgroup Europe
Pierre Lipton, EVP Global Executive Creative
Adrian Botan, Global ECD, CCO McCANN Europe
Catalin Dobre, Regional Creative Director, McCann Central Eastern Europe
Michael Cooper, VP Digital Strategy, McCann EMEA
Carmen BIstrian, Creative Excellence Manager, McCann Worldgroup
McCann Toronto
Emily MacLaurin-King VP, Group Account Director
Mastercard Poland
Ewelina Kundys, Manager
Anna Marciniak, Director, Head of Communications
Jerzy Hołub, Marketing Director
Marta Zycinska, VP Area Marketing, Central Eastern Europe
Marek Kolano, Director, Product Management, Data Driven Solutions
Marta Pędzik, Data Analyst
