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Top 6: June 2nd 2021
Interactive
Mastercard Poland: Safe Waze 2 ShopTop 6: June 2nd 2021
Mastercard Poland, together with McCann Warsaw and McCann Toronto, created a data-driven tool allowing consumers to skip instore jams. Safe Waze 2 Shop was created in partnership with Waze, and helps drivers avoid crowed stores and stay safe during the Covid 19 pandemic. Instead of using its most common function – avoiding traffic jams – Mastercard decided to go one step further by using Waze to avoid instore traffic jams and keep supermarkets a safe place to visit. Using Mastercard’s proprietary information on consumer spending trends, aggregated and anonymized in line with Mastercard's secure data processing principles, Waze directs customers to stores with fewer people and shows them the safest hours to shop. And it worked! The Waze navigation rate – the number of drivers exposed to the solution who changed their destination – reached 12.9%. When implemented in all +900 Carrefour supermarkets in Poland, the tool generated a 65,000 increase in transactions in one month.
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