DHL: Luxemboug - Netherlands

As a logistics company, the DHL audience is used to seeing more direct communication. We wanted to break this mold, and create a design that spoke on a more touching level with our target audience. And what do people from around the world with immediately connect with? Their flags.

Inspired by DHL’s brand tag line, “Excellence, simply delivered.” we wanted to ‘simply deliver’ this message to DHL’s target audience. Using the flags of the world we created an outdoor campaign with a unique visual language, that with one look everyone clearly understands that DHL is a fast delivery company.

DHL Flags places two world flags of similar designs next to each other, visually showing that with DHL there are no borders, they can deliver anywhere, fast.

It was important to select the perfect pairs of flags to effectively show our visual design. We spent time to compare, contrast and develop the simplest way to show our insight to our target audience.

The DHL Flag posters were launched in DHL stores around the region. Depending on the geographical area we displayed the posters, we selected the most appropriate flag designs, to really make sure that our audience connected with the designs.