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Pets at Home: We're Better With Pets
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Pets at Home is launching the first fully integrated campaign under its new brand communication platform, 'We're better with pets.' The campaign is the first in a new, long-term creative approach for Pets at Home to establish its unique offer as a full-service pet care business, in which it provides a breadth of support for pet owners, including veterinary care, grooming, health plans and subscriptions and the Pets at Home VIP club. ‘We’re better with pets’ is both a celebration of how pets enrich our lives as humans, as well as an authority claim for Pets at Home, who with their family of services, offer the expertise and knowledge for pet owners to be the best they can be. The campaign was shot by award-winning director Nicolas Jack Davies through Sweetshop. It champions the realisms that come with pet ownership and the extra mile we’ll go for our pets, positioning Pets at Home’s vets, groomers and pet care advisors as there to help through all the ups and downs.
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