Transport for Ireland, part of the national body for public transport in Ireland, have launched their Leap Top-Up App on iOS. The App will now be available to iPhone users thanks to … read moreApple recently opening up NFC technologies to third party apps.
The playful campaign, created by TBWA Dublin, celebrates the fact that iPhone users will now be able to top-up their travel card, the TFI Leap Card, anywhere (well, almost anywhere).
The visuals use hyperbolic scenarios to depict the freedom that the Leap Top-Up App brings, giving users the ability to top-up and check their TFI Leap Card balance, wherever and whenever they want. An astronaut gleefully tops up while floating around in space, circus performers top-up whilst dangling from a trapeze and a thrill-seeker defies gravity by topping up while hanging upside down in a rollercoaster car.
The radio ad, with VO by popular Irish comedian Kevin McGahern, features sound effects to a paint a picture of the many situations in which the App can be used.
The campaign is live across social, digital, OOH and radio.
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