TV ad: Nike: Nice Guys Finish Last

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Nike and Marcus Rashford are waving the offside flag at toxic masculinity in football. 'Nice Guys Finish Last' is the latest spot directed by Riff Raff's Rich Hall for the brand; … read more

Category Sportswear
Client Nike
Agency Wieden + Kennedy, London
Production Riff Raff Films
Country United Kingdom
Uploaded 2 June, 2021

Credits

Director
Rich Hall
Creative Director
Patrick Treacy
Creative
Tom Corcoran
Creative
Aaron Skipper
Producer
matthew ellingham
Producer
Jay Lovelock
Executive Producer
Tom Berendsen
DoP
Benjamin Kracun

Other credits

Sports Marketing: Ben Harris

Account Manager: Matt Whiteside

Production

Owner: Matthew Fone

Manchester Line Producer: Michelle O’Brien

1st AD: Rob Thorpe

Production Designer: Jane Carroll

Costume Designer: Emma Edwards

Production Manager: Laura Duffy

Puppeteer: Steve Clarke

Puppet: Asylum

Editor: Ben Corfield @ Stitch

Edit Producer: Kirsty Oldfield

Post Production: Black Kite

Colourist: Richard Fearon

Post Producer: Tamara Mennell

VFX Lead: Andrew Curtis

Sound: 750

Sound Designer: Sam Ashwell / Jake Ashwell

Sound Producer: Martin Critchley

Nike: Nice Guys Finish Last

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Nike: Nice Guys Finish Last

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