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In a completely saturated and relatively uniform SUV market, the new Renault Arkana stands out and does so with a unique personality. A brand-new versatile vehicle, available in … read moremicro hybrid and hybrid engines, and completes Renault's E-TECH hybrid and electric range. Renault Arkana is hybrid in more ways than one: a sporty design and elegant, exceptional loading capacity and a full engine range. These qualities make this new SUV a real novelty in a market that has become somewhat conventional over the years. From its engine, its design, Renault Arkana is a true chameleon. A unique mix between thermal and electric, between SUV and sportiness, between driving sensations and interior space, Renault Arkana is hybrid by nature. To support this launch and to illustrate this versatility, Renault and Publicis Conseil devised a topical campaign, human and emotional. We do not lead flat and linear lives, without waves or surprises, without detours or turns, our daily life is made up of changes, versatility, twists and the unexpected. We are multifaceted, our personality is made up of passions, feelings that are as different as they are contradictory, which is what allows us to live a life full of surprises and intensity. This campaign illustrates the fact that like New Renault Arkana, our audience is hybrid by nature.
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President: Agathe Bousquet
President in charge of creation: Marco Venturelli
Artistic director: Marin Ponsar (print), Emeric Pouzenc (btl)
Renault Tv production director: Caroline Petruccelli
Sales managers: Hugues Reboul, Gaëlle Morvan, Grégory Bigo
Production
Production : Jean-Luc Bergeron
Line Producer : Gaëlle Delaporte
Prod exe : Smile
Post Production : Prodigious / Raimbaut Gaffier & Vincent Bordier
Editor: Benjamin Weil / Frédéric Baudet
Calibrator: Sébastien Mingam
Sound: Start Rec / Alex Jaffray / Mathieu François / Valery Pellegrini
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