Web Film
Los Angeles Clippers: Life in the League - Luke KennardThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Creative film company Farm League debuts a short film today starring Los Angeles Clippers’ NBA player Ivica Zubac. The film is the last in a documentary-style series called “Life in the League”, which aims to give fans insights into the players’ lives and who they are off the court. Part of a Lexus-sponsored digital campaign, the film follows up two previous installments that focused on the lives of two other Clippers players - Terance Mann and Luke Kennard. Directed by Travis Wood, the 90-second film explores the life of Ivica Zubac (No.40), his past experiences and the people who have helped him elevate his game. The film opens on Ivica talking about his love for basketball and how his life has transformed since he moved to the US to pursue a career in his beloved sport. The story quickly comes to life on screen thanks to the skillful animation created by Blue Cerberus. Adding a unique art style, the animation company further contributed to the light-heartedness of the films. Due to Covid restrictions at the time, Farm League successfully pivoted towards a mixed media approach by combining live action and animation, whilst also focusing on audio elements. This hybrid method allowed the team to create a heightened portrayal of the players’ lives. By using live action, Farm League was able to ground the story and introduce the players, whilst also including footage of the city of Los Angeles and Clippers’ games, as well as the beautiful Lexus vehicles. The animated elements were used to re-enact and portray past experiences of players’ lives in an interesting and new way. All three films were created over two months, with the shoot, animation, and post process for each individual film spanning across 10 days.
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