easyJet: Holidoorways, 1

easyJet has launched 'Holidoorways', a social-first campaign featuring five different AR filters which aim to whisk the nation away to idyllic locations such as beautiful beaches, canals and coves in Santorini, Venice, Zante, Nice and The Algarve. The social campaign was created by VCCP and VCCP CX and will run for two weeks across the UK and eight other key European markets, including France, Germany and Italy. With visions of sandy beaches and clear blue seas having been sorely missed, the AR filters offer an innovative way to transport users to five luxurious locations from the comfort of their own home. From the stunning Santorini coast to the golden sands of The Algarve, these filters will teleport people from the mundanity of their living room to their next potential holiday destination. The VCCP CX team specialise in creating dynamic design-led experiences, which allow brands to reach their customers in fun and engaging ways. The Holidoorways AR portal experience encourages spontaneous interaction, whether outdoors, in a store or eating in your favourite restaurant. Following the airline’s ‘3 Minute Escapes’ campaign, 'Holidoorways’ champions escapism by utilising the Instagram platform, with the filters imagined as if the viewer is travelling through their bedroom door into another world. At the heart of the campaign, easyJet wanted to inspire customers through their social platforms providing the opportunity to enjoy a glimpse of these wondrous locations across Europe, through AR and provide inspiration for those who are planning a trip to look forward to.