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Web Film
Newtown Action Alliance: #NotComingHome
Since 1968, more Americans have died from gun violence in their home country than in all U.S. wars combined. Furthermore, more than 100 people are killed, and more than 200 Americans are injured by gun violence daily in the US. These shocking statistics demonstrates the daily threat to the lives of Americans in their home country posed by gun violence. It turns public places in the USA such as schools, shopping malls, movie theaters, concerts, houses of worship and grocery stores into war zones themselves. This insight is taken up by "#NotComingHome”, a powerful film created by Serviceplan Hamburg for Newtown Action Alliance. Directed by Martin Krejci and produced by Iconoclast, it uses the popular trend of homecoming videos, where U.S soldiers are shown at the very moment they come back home to their families from overseas war zones. The film comes with a surprising and tragic twist, which highlights the devastating impact gun crime in the USA has on the lives ordinary families. Through the film, Newtown Action Alliance aims to raise awareness about the detrimental effects of gun violence and joins the families and survivors who sent out a letter on March 13, 2019 to ask the senate to support Senator Chris Murphy’s background check bill. They demand that the senate holds a hearing and votes on this life-saving bill to #EndGunViolence in America.
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