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This may look like something from a sci-fi movie, but it is not. It is very real. Denim manufacturer Azgard9 has developed a sustainable garment that produces Oxygen, in what is seen … read moreby the brand as the "garment of the future".Leading denim manufacturer, Azgard9, creative agency Stream and Tough Guy, and branding & design agency This is Pacifica, converged to create the concept behind a pioneer sustainable project. The garment called "CO2AT", was produced as part of Azgard9's recent repositioning "Future Before Fashion", focused on the development of products and solutions with low impact on the environment. Developed in partnership with Post Carbon Lab, in London, the CO2AT is a living being. Its hoodie is treated with microbial pigmentation, so actually behaving like a plant by using photosynthetic microorganisms – a process by which plants take in carbon dioxide and turn it into glucose and oxygen. Therefore, during its life cycle, it releases oxygen, improving the immediate environment of the wearer, due to its living cells coating. During its life cycle, the poncho neutralizes the impact of its production, improves the immediate environment of the wearer and produces approximately the same amount of O2 as an oak tree. A leading Pakistani denim producer, Azgard9 has put in place a highly innovative and challenging fashion project that aspires to realize what the future of fashion might actually look like; with a piece of clothing that is capable of having the same impact on the environment as a plant.
read less...Strategy: João Ribeiro & Nicolas Grassi
Design: Filipe Mesquita, Pedro Serrão, Pedro Mesquita, Luís Cepa
Project Management: Ana Fernandes
Brand Direction: Bernardo Lago Cruz
Videocase: Vladimiro Leopoldo
Music and Sound Design: Nuno Craveiro
Video Interviews: Ahmed Sheikh (Azgard9 CEO), Dian-Jen Lin (Post Carbon Lab R&D)
London Footage: Louis Hollis
Pakistan Footage: Hassan Bakhtiar Mirza, Yogi Studios
Sound Mix: Guel
3D film: @looooooch.kb
3D render: @looooooch.kb
In studio Photographer: Nuno Moreira
Creative Direction and Photography: Frederico Martins
Video and Editing: Raul Sousa
Drone Videographers: Óscar Ribeiro & Liliana Pina
Image Assistants: Pedro Sá, João Ferreira & Marina Rosillo @ Lalaland Studios
Gaffers: STP Audiovisuais
Grooming: Patrícia Lima
Models: Maria Miguel @ Central Models & Paulo Spencer @Face Models
Production: Diogo Oliveira @ Lalaland Studios
Retouching: José Paulo Reis @ Lalaland Studios
Photosynthetic R&D: PostCarbonLab (Dian-Jen Lin + Hannes Hulstaert)
CO2AT Production: Toptuxedo (Isaac Gomes, António Costa) Fabric: LMA (Luís Dias)
Labels and transfers: Heliotextil (Miguel Pacheco, Conceição Teixeira, Ana Bulhosa)
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