Domino's: Domin-Oh-Hoo-Hoo

As consumers' appetite for takeaways remains strong, the UK’s favourite pizza company, Domino’s, today launches a bold and attention-grabbing campaign which welcomes the nation back to enjoy the group get togethers they've been missing through lockdown. Introducing a Group Ordering app feature, the integrated multi-million pound campaign aims to re-engage customers, encouraging the nation to connect with friends, family and colleagues through a shared love of the country's best-loved pizza. DOMIN-OH-HOO-HOO will supercharge the Domino's brand through a new bold and audio first campaign. Steering away from the earnest well-trodden reunions territory, Domino's has created a fun, unexpected way to capture the attention of the nation - yodelling for pizza. DOMIN-OH-HOO-HOO is the third chapter in the new brand platform ‘We Got This’ following on from
‘Frazzled Dad’ and ‘Concrete Claire’ positioning Domino’s as the Nation’s go to for get-togethers. The campaign continues to place Domino’s front of mind to land this new app function, allowing people to add to a group order from wherever they are, ready for when they get together. Building upon their reputation as the ultimate reliable, crowd pleasing and great value pizza brand. The hero film depicts a hilarious portrayal of the familiar situation of rallying up your friends to order a Domino’s. The opening scene begins with a young man staring dramatically off into the distance. He unexpectedly proceeds to yodel “DOMIN-OH-HOO-HOO”, translated to the words “Domino’s round mine?” It cuts to two of his friends, fixed on a video game, having heard the rallying call and responding that they would both in fact love a pizza, of the Pepperoni Passion variation. The final yodeller, a mechanic in the middle of a shift at his garage, declares an extensive list of demands in a similar yodelling fashion, from the specific size, base type to choice of toppings and sides. The young man’s face expresses a look that suggests that this isn’t his first rodeo, he prompts the mechanic to say “please”, to which he obliges. The final scene shows all four friends looking extremely content and tucking into their Dominos feast. The lead creatives on the campaign were Daniel Glover-James, Elias Torres and David Masterman, and the film was directed by celebrated Somesuch’s director, Sam Hibbard. A Yodelling expert and teacher from Germany coached the actors on their performances ensuring they hit all the right notes.