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Allianz Direct: Future Sports Heroes
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Allianz Direct release their new brand film 'Future Sports Heroes' in support of young athletes, featuring sprinter Usain Bolt. Created by independent agency Alfred and produced by HOBBY, the 50 second film utilises a mix of celebrity, storytelling, sports action, comedy and kids performance. The journey starts with Bolt in the barbershop chair, reminiscing his great victories on TV, when he’s suddenly challenged to a game of table tennis by a little girl standing in the doorway. He’s further dared to try basketball and diving by two more youths before the final child challenges him to a running race. Crossing the 100m line with his arms victorious in the air, Bolt is overtaken by the child, only to discover he has another 1400m to go! Heavily hindered by the pandemic, there were multiple production hurdles to overcome before filming commenced in Riga, Latvia.
Account : Daniëlle Boskemper, Stéphanie Freitag Related |
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