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Wunderman Thompson UK has created a new campaign for HSBC UK entitled Vicious Circle, which highlights the struggles those who are experiencing homelessness face when they are not … read moreable to access the financial system. The campaign is a follow on from previous work the agency has developed to promote HSBC UK's No Fixed Address Service, and its partnership with Shelter, aiming to increase awareness of HSBC’s offering for those without a fixed address. The campaign is headed by a 60' AV spot which dramatises the vicious cycle that people who are homeless get trapped in; not having a fixed address makes it difficult to get a bank account, difficult to get a job, and difficult to get access to benefits. Through HSBC’s charity partnerships and its No Fixed Address service, the bank is helping to break this cycle by helping those without a fixed address get access to a bank account, giving them access to the much-needed financial system. In it, we see a woman on a revolving stage become more isolated as opportunities are closed off to her. The voiceover repeats: “No home? No address. No address? No bank account. No bank account? No job. No job? No home…” as the cycle continues, and the woman becomes more desperate with each revolution. We are plunged into darkness before being told ‘It’s time to break the vicious circle’ and to “Search HSBC No Fixed Address.”
read less...DESIGNERS: Graham Channon, Yoshi Okubo, Bryan Riddle, David Howard, Daryl Yeoman
ASSISTANT PRODUCER: Liberty Willison
CREATIVE PRODUCER: Tom Lawrence
PLANNING DIRECTOR: Omar El-Gammal
ACCOUNT DIRECTOR: Luke Thornton
ACCOUNT MANAGERS: Max Cain, Olivia Taylor
BUSINESS DIRECTOR: Claire Chislett
MEDIA AGENCY: PHD
DIGITAL MEDIA SPECIALIST : Infectious Media
Production
PRODUCTION MANAGER: Cat Irving
PRODUCTION ASSISTANT: Becky Thompson
PRODUCTION DESIGNERS: Tom Wales & Stefanie Grieve
CHOREOGRAPHER: Natricia Bernard
EDITOR: Adam Rudd @ Whitehouse Post
COLOURIST: Matthieu Toullet @ MPC
SOUND DESIGNER: Munzie Thind @ Grand Central Sound Studios
CLIENT: HSBC UK
CMO: Becky Moffat
HEAD OF BRAND MARKETING: Sarah Mayall
SENIOR BRAND MARKETING MANAGER: Rowena Williams
BRAND MARKETING MANAGERS: Louise Gibson, Amy Bennet, Jay Taylor, Kavan Qureshi
BRAND PARTNERSHIP MANAGER: Kate Hudson
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