webafrica Fibre: Unboxing

webafrica wanted to push 3 product benefits of their services.
But that didn't sound like fun.
So, we personified the attributes that make webafrica who they are.
We introduced 3 unlikely characters, Reliable, Affordable and Fast and created a series of online films that figuratively represent the world of the internet… literally.
And because these ads are skippable, we made sure the messaging was delivered in the first 3 seconds, in the slim chance you didn't want to watch the wackiness until the end.
Agency: Duke