Grey Goose: Pour Yourself Something Smooth

Grey Goose is sliding into a smoother summer with their latest campaign work from MullenLowe LA. Billed under the line "Pour Yourself Something Smooth", the work aims to deliver on the elusive state of mind that comes with warm weathe, a clear calendar and a Grey Goose cocktail in hand. The work builds on the brand's visual relationship with nature as established by their recent campaign launch of Grey Goose Essences.
Agency: MullenLowe, Los Angeles

The film takes the viewer through a peak summer moment from the perspective of a Grey Goose aficionado’s spot on an endless chaise lounge, gliding through the day as a Grey Goose cocktail comes together in his glass. Both film and still photography were shot by Director and Photographer Dean Alexander. MPC led the work of bridging the gap between the location and the endless chaise lounge, integrating the choreography of a drink made in motion with a mounted camera and plenty of dolly track. The campaign’s accompanying design work infuses the photography and social assets with the same smooth aesthetic through graphic compositions and kinetic type.