TV ad: New Balance: Party

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BBDO New York's new integrated brand campaign “LOVE/hate. This is the new balance,” highlights running as fundamental to all sport and spotlights the runners’ complex love/hate … read more

Category Clothing & footwear
Client New Balance
Agency BBDO North America
Production MJZ
Country United States of America
Uploaded 28 March, 2008

Credits

Director
Fredrik Bond
Chief Creative Officer
David Lubars
Chief Creative Officer
Bill Bruce
Executive Creative Director
Greg Hahn
Associate CD / Art Director
Brandon Mugar
Copywriter
Greg Hahn
Copywriter
Mike Smith
Assistant Producer
Sarah Janowitz

Other credits

Executive Producer: Lisa Marguiles

Executive Producer: Diane Hill

Senior Creative Director: Mike Smith

Director of Integrated Production: Brian DiLorenzo

Director of Photography: Jess Hall

Editing House: Rock Paper Scissors

Editor: Adam Pertofsky (Anthem)

Music House: Squeak e. Clean

Exec. Producer: Zach Sinick

Composers: Sam Spiegal, Brent Nichols, Rusty Logsdon

FX: The Mill

Exec. Producer: Gabrielle Gourrier

Sound Designer: Kim Christensen

SFX: Noises/Digital/ Kim Christensen

MIX: Eleven Sound/ Jeff Fuller

New Balance: Party

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New Balance: Party

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