 |
Tv
Telstra: 5G Connected Helmet
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Each year, 44 cyclists tragically die on Australia roads and unfortunately that is a number that will continue to rise unless more is done. Telstra hopes to tackle this important road safety issue with the development of a next generation, 5G-enabled cycling helmet packed with smart technology features that could improve the on-road safety of our cyclists. The 5G-connected helmet is the latest prototype in development by Telstra, in partnership with Australian cycling start-up, Arenberg and The Monkeys, part of Accenture Interactive and Herd MSL, Fuel Communications.
Cycling has seen an unprecedented surge in popularity in Australia, with more delivery services, commuters, and leisure riders on our roads than ever before. However, with this cycling boom has come a rise in the number of Australians injured or killed in bicycle crashes. The helmet showcases the amazing capabilities of 5G connectivity in improving the on-road safety of Australia’s cycling community and motor vehicle drivers alike.
Innovation Director: Thomas Marcusson Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
