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Heineken 0.0: Smart Working?
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Working from home has become so normal that we even forgot how not working from home is. This new way of working brought with it endless calls, zoom fatigue, hardship in separating work from life and unfortunately, new bad habits. Like consuming alcohol during work hours. Heineken's new campaign 'Smart Working?' reminds consumers to be careful about how and when they consume, and encourage people to never drink alcohol while working.
Agency: Le Pup / Publicis Italy
Creative Supervisor: Marie Poumeyrol Related |
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