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Top 6: August 18th 2021
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Nissan: Don't Play it by Ear - The RoyalTop 6: August 18th 2021
The first sign of car trouble is often a sound. It can send our mind racing. Even those of us with no automotive expertise will often try to diagnose the situation from the intensity of a rattle or the frequency of a hiss. In this hyperbolic Nissan campaign, customers examine the sound in excruciating detail. They deep dive into a description of the noise and the memories and feelings evoked. But then suddenly, a Nissan Service Technician snaps them back to reality with a simple explanation of what’s really going on.
The message of the campaign is clear: Over-analysing your auto troubles will only give you anxiety. Don’t play it by ear, trust the sound advice of a Nissan Service Technician. They undergo rigorous training and must meet stringent requirements — so they can tell you exactly what’s happening, and help you get back on the road.
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