Abita Amber Lager: Debris Po-Boys

Cerberus Agency created this speculative campaign inspired by Abita Amber. Five :15 videos celebrate the city of New Orleans from a local’s perspective, coloring Abita Amber Lager as synonymous with the city itself.

The original positioning line, New Orleans, Drink It In. invites the world to smile with us as we call to mind the little things that make New Orleans such a unique place to call home. From its neighborhood bars, late-night cheese fries, go-cups, and debris po-boys to the concrete seawall steps surrounding Lake Pontchartrain, there’s no city like New Orleans. And no better local beer to toast it all than Abita Amber Lager.