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Transport NSW: Give 'em the look


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Country people already know drink driving is dangerous and wrong, but crash data shows that some feel like it’s an acceptable risk they're willing to take. However, what’s not acceptable in country towns is letting your mates down. By using the power of a simple look, this campaign reminds regional communities that everybody can play a critical role when it comes to preventing drink driving.
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Client:

Campaigns and Sponsorships Director: Tina Gallagher

Marketing Campaigns Manager: AJ Kwong

Senior Marketing Campaigns Officer: Ainslie Lenehan

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