Ziploc: Honey

BBDO Shanghai worked with home storage brand, Ziploc to open consumers' eyes to Ziploc's signature 'seal' which keeps food fresh, more fresh than you can imagine.In order to showcase the effectiveness and freshness of the product when it comes to storing food, BBDO created giant Ziploc bags by transforming light boxes into giant Ziploc bags with real fresh food inside. And to demonstrate the incredibly fresh food the Ziploc bags can deliver, BBDO built a mini vegetable patch inside the displays, soil and all!