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Web Film
Rocksmith+: UbiForward
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The singular romance of learning the guitar is updated for the modern age in a new spot directed by Ashkan Memarianfor Ubisoft’s Rocksmith+, the future of interactive music learning for guitar and bass. Having both written the script and directed the spot, Memarian captures the mystery and magic of learning an instrument in this beautiful commercial piece. Melding a jubilant yet almost elegiac tone, the Namesake-represented director manages to take a new technology and an iconic instrument and weave them together into a visual poem. Ubisoft came to Namesake with the initial idea, wanting to craft a story that would not only show off the mechanics of the Rocksmith+ subscription service, but also highlight the emotional reasons that inspire people to learn an instrument. From there, Memarian took the creative reins, working closely with the Ubisoft team and creating a relatable story he then pulled off the page and onto the screen.
Credits
Art Director: Meg Cabell Related |
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