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Web Film
White Ribbon: Day After Day
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Advocacy group White Ribbon today released "Day After Day", a public service announcement by Oscar-nominated director Hubert Davis that speaks directly to men who are using, or at risk of using, gender-based violence as a response to the stresses of the COVID-19 pandemic. The four-minute film follows the story of a family in lockdown experiencing a troubling pattern of domestic abuse. Told from the separate perspectives of two partners, the PSA uses the same set of words to tell two very different stories of isolation: one of a man, trapped in negative ways of thinking, with complicated emotions he never really learned to articulate; and a woman who is trapped inside her home with a man becoming increasingly volatile and unrecognizable to her. The PSA reflects the truth of the COVID-19 pandemic: Between March and October 2020, as households adjusted to stay-at-home orders across the country, calls to police about domestic disputes increased 8.2 per cent, according to Statistics Canada. Helplines witnessed an alarming increase almost immediately: In British Columbia, The Battered Women’s Support Services saw a 400 per cent increase in April-May 2020; and in Ontario, The Assaulted Women’s Helpline reported a 400 per cent increase in April 2020. Research has shown that social isolation, loss of employment and reduced income are all factors known to increase the risk of domestic violence. As the world’s largest movement of men and boys advocating an end to all forms of gender-based violence, including violence against women and girls, White Ribbon hopes the PSA will show men they are not alone in the stress of the pandemic, that support is available, and there are services that can help.
Client: White Ribbon Canada Related |
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