SumUp: Make your business oOOoofficial | Mechanic Shop

UK-based payments platform, SumUp (www.sumup.co.uk), is launching its latest TV, radio, and out of home advertising campaign, marking the special moment when a small business invests in their card reader. The campaign, produced in collaboration with London-based creative agency Wonderhood Studios (www.wonderhoodstudios.com) and production company MindsEye (www.mindseye.london) focuses on small businesses going ‘oOOoofficial’ – using a card reader for the first time.

The TV spots feature a mobile hairdresser and a mechanic each announcing to a customer they now take card payments, to be met by a chorus of ‘ooo’ sounds from passersby, other customers, and even a water fountain ornament.

The concept behind the TV spots and accompanying advertising campaign is to reflect the major milestone that small businesses feel when taking card payments for the first time – a pivotal step when a business can often move from a hobby to a commitment, or from old-fashioned to in-step with their customer's needs.