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Leading skincare brand Gold Bond is debuting an irreverent new national TV and social campaign to tout its iconic body and foot powder products. Part of Gold Bond’s broader ‘Champion … read moreYour Skin’ campaign advocating for real skin, the new work gets real about powder—why guys use it, where they use it, and most importantly, how they talk about it. The campaign comes from independent advertising agency Terri & Sandy, which became Gold Bond’s AOR in January 2020. The work launches on Facebook, Instagram and other digital properties with a 60-second anthem that was ‘too ballsy for broadcast.’ Called ‘Euphemisms,’ the spot features a pair of young men discussing a problem as old as time itself: sweaty balls. From ancient Rome through the Middle Ages, from Godfather-era New York to ‘80s Wall Street and beyond, our characters complain about ‘slick stones,’ ‘moist marbles,’ and ‘over-steeped teabags’ until, finally, Gold Bond arrives to promise “There’s freshness in your future.” The humorous work continues with two 15-second spots for national broadcast TV. The spots introduce a recurring character named G.B. Powders, a sage voice of reason who helps young men see the error of their wet ways.
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Head of Personal Care, US Consumer Health: Helene Pamon
Personal Care Portfolio Lead: Jessica Graf
Senior Brand Lead Skincare: Amanda Avery
Senior Brand Lead Skincare: Martha Page
Personal Care Assistant Brand Lead: Gabrielle Porter
Agency
Co-Founder & Co-CEO: Terri Meyer
Co-Founder & Co-CEO: Sandy Greenberg
Integrated Account Director: Dani Blevins
Integrated Account Director: Jasmine McDavid
Account Executive: Anthony Sanchez
Production
Line Producer: Ivan Ivanov
Production Designer: Emil Gigov
Stylist: Sergei Yordanov
Edit
EDITORIAL COMPANY: Cut & Run NY
Editor: Jon Grover
Assistant Editor: Evan Bahnsen
Senior Producer: Eytan Gutman
Finish
FINISHING COMPANY: Jogger
Senior Flame Artists: Joseph Grosso
Senior Producer: Mike Tockman
VFX
VFX COMPANY: B2Y Productions
VFX Supervisor: Dimitar Itskov
Compositing: Pavel Pavlov, Ivaylo Nedkov, Dimitar Itskov
3D: Plamen Ivanov, Jelio Demerdjiev
VFX Producer: Bogomil Georgiev
Mix
MIX: Sound Lounge
Executive Producer: Susie Shuttleworth
Mixer: Tom Jucarone
Senior Producer: Lauren Mullen
Colour
COLOR: Nice Shoes
COLORIST: Maria Carretero
COLOR ASSISTANT: Matt Annitto
EXECUTIVE PRODUCER: Tara Holmes
PRODUCER: Andrew Pandolfino
Music
Gold Bond (end music):
MUSIC: Citizen Music
Executive Producer: Amanda Fink Mandell
Head of Production: Theo de Gunzburg
Music Supervisor: Patrick Oliver (Pretty Good Songs)
Euphemisms: Music courtesy of Extreme Music
Music Supervisor: Patrick Oliver (Pretty Good Songs)
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