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In an era dominated by technology, humans will always win on experience. That’s why Internova Travel Group, one of the industry's largest travel services companies, today announced … read morethe launch of a new advertising campaign to remind consumers that choosing to book travel through humans may be the best travel decision they could ever make. Internova represents more than 62,000 travel advisors in over 6,000 company-owned and affiliated locations worldwide. Its 'Go Human. Book Human.' campaign showcases how relying on artificial intelligence to plan vacations can sometimes lead to disappointingly cookie-cutter outcomes. On the other hand, a trusted travel advisor can save the average do-it-yourselfer not only time but money while offering peace of mind. And, since travel advisors are human beings and not algorithms, clients can benefit from the personalised attention. They may even enjoy a few pleasant surprises now and then, from an upgrade to a premium cabin on a flight, to a welcome basket waiting for them and their family in their hotel room. The ‘Go Human. Book Human.’ campaign was designed to make people fall in love with the idea of booking travel with actual people versus doing it alone online. Internova tapped the creative minds at the advertising agency Broken Heart Love Affair to de-position technology with human care. The result is a provocative ‘Go Human. Book Human.’ creative platform that urges travellers to consider how computer programming and artificial intelligence could possibly plan vacations without the same sensory perception as human beings. Each spot closes with a call for consumers to ‘book human’ for their next travel experience.
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Partners, Chief Creative Officers: Carlos Moreno, Denise Rossetto, Todd Mackie
Partner, Chief Strategy Officer: Jay Chaney
Partner, Chief Business Officer: Beverley Hammond
Designer: Rasna Jaswal
VP, Client Success: Cass Farry
Account Director: Naomi Olsen
Production
Post Producer: Nathan Dharamshi
Production Service Company: Gatehouse
Executive Producer: Beverley Wynn
Bidding Producer: Karin Tanchel
Edit House: Black Ginger
Editor: Jaco Rossouw
VFX: Black Ginger
Online: Eddie Addinall
Motion Graphics Designer: James Paznar, Super Duper
Audio House: OSO
Audio Engineer, Creative Director: Daenen Bramberger
BookHuman.Travel (Web-Based Service)
url: BookHuman.Travel
Client: Internova Travel Group (Brent Rivard / Angie Licea / Don Jones)
Creative Agency: Lifelong Crush
Technology + Development Partner: Array of Stars
Creative Directors: Spencer Dingle, Jordan Hamer, Mark Rozeluk
Copywriter: Sasha Downer
EVP, Managing Director: Caroline Kilgour
Account Director: Carlos Game
UX: Adam Slayer, Lauren Suh
UI: Jonathan Agomaa
Lead Developer: Bohdan Anderson
Digital PM: Leigh Lenchner
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