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BookHuman.Travel: Go Human. Book Human.
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In an era dominated by technology, humans will always win on experience. That’s why Internova Travel Group, one of the industry's largest travel services companies, today announced the launch of a new advertising campaign to remind consumers that choosing to book travel through humans may be the best travel decision they could ever make. Internova represents more than 62,000 travel advisors in over 6,000 company-owned and affiliated locations worldwide. Its 'Go Human. Book Human.' campaign showcases how relying on artificial intelligence to plan vacations can sometimes lead to disappointingly cookie-cutter outcomes. On the other hand, a trusted travel advisor can save the average do-it-yourselfer not only time but money while offering peace of mind. And, since travel advisors are human beings and not algorithms, clients can benefit from the personalised attention. They may even enjoy a few pleasant surprises now and then, from an upgrade to a premium cabin on a flight, to a welcome basket waiting for them and their family in their hotel room. The ‘Go Human. Book Human.’ campaign was designed to make people fall in love with the idea of booking travel with actual people versus doing it alone online. Internova tapped the creative minds at the advertising agency Broken Heart Love Affair to de-position technology with human care. The result is a provocative ‘Go Human. Book Human.’ creative platform that urges travellers to consider how computer programming and artificial intelligence could possibly plan vacations without the same sensory perception as human beings. Each spot closes with a call for consumers to ‘book human’ for their next travel experience.
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