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Swyft Home: Beautiful Living
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Swyft Home, the 2020 furniture design start-up, has launched its first ATL campaign created by their newly appointed creative shop 20something. Directed by Jara Moravec of KODE Media, the 30 second spot is a new take on sofa advertising, promoting Swyft Sofas – a new take on sofas themselves. The work positions Swyft sofas as the icon of the living room and all the activity (and mess) that comes with it, while celebrating them as the beautiful statement piece the audience have been dreaming of. With an estimated addressable market of 4m UK households, the opportunity for Swyft to disrupt the market is huge. With ambitions to grow the brand by 10 x in 2021, the ambitions for the ATL strategy are equally high. The vibrant, kinetic film stands out from the competition, injecting energy into shots that are typically slow and uneventful with fast cuts, interesting angles, and the inclusion of a bespoke two-metre-high stool, built by the Swyft team for the production gives an even more dream-like feel to the imagined new lives a potential new sofa could bring.
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