Allianz: Filter

Insurance is a commoditized category in the Philippines. Companies look the same, and sound the same.What makes Allianz different is its commitment to sustainability. In 2020, the company invested more than USD 8.6 billion in renewable energy projects, protecting over 49 million vulnerable people in Asia, Africa, and Latin America. In the Philippines, it has launched major projects to support green transportation.To differentiate Allianz from everyone else, the brand publicly claimed its position as the insurance company for sustainability.

Take out a policy from Allianz, and you help save the planet: a potentially effective message to the Filipino millennial who was the target of this campaign, because saving the world means the world to them.