Fibre One: The Crave Club

Impero has launched an integrated 360 campaign for top selling snack brand, Fibre One, centred around the creative concept of "The Crave Club.' Taking the brand experience to the next level, Impero has developed ‘The Crave Club’ in what will be the biggest campaign in the history of Fibre One in Europe and Australia. Its intention is to increase brand awareness and build a community of like-minded, supportive members who have discovered, with the help of Fibre One, the freedom of having what you crave without any fear of self-judgment.