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Web Film
#onlyoneintheroom: #OnlyOneInTheRoom
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While Australia is the most diverse country in the world, with 30% of people born overseas, this is not reflected in the advertising industry. Only 16% of people in advertising are culturally diverse and often, they are the only one in the room. A collective of professionals from across the industry, representing more than 20 cultural backgrounds, have joined forces to launch #onlyoneintheroom – a platform designed to create a more diverse advertising community. The collective launches with a fashion parody film featuring real diverse industry talent modelling a line of merch branded #onlyoneintheroom. The aim is to highlight the homogeneity of the ad industry and rally industry professionals, advertising and media agencies, industry bodies, as well as brands and clients to partner on initiatives to tackle the diversity issue, with the aim of making it ‘the trend we want to end’.
Senior Account Director: Bryan Bryant-Steeds |
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