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Space NK has launched its first advertising campaign in over ten years and celebrates the breadth and individuality of beauty routines that have emerged after a year which has seen a … read moresurge in people taking time out for self-care. As the ultimate curator of some of the world's most in-demand beauty brands, Space NK is the go-to destination for global beauty discovery. The brand has 76 stores nationwide and an e-commerce platform, both offering a dedicated team of expert, 'Beauty Advisors', who drive the retailer's USP of customer-centric advice. Whether a customer is looking for the latest' trending' skincare ingredient or a fail-safe makeup staple, Space NK offers an expertly crafted edit of the most exciting and innovative beauty on the market. The campaign, ‘This is your beauty Space NK’, brings to life that beauty is different for everyone, and that whether it gives you confidence or is your moment of escape, everyone deserves a beauty 'space' that is theirs to own. Each person's space may look different, yet there is commonality in an uplifting moment of self-care, an empowering slick of your fail-safe lipstick and a confidence-boosting spritz of your favourite fragrance. The film shows just some of the creative ways that people have claimed space for themselves over the past year; from taking on ‘Couch to 5K’ with their favourite winged liner, balancing parenting with being Zoom meeting ready, creating an at-home beauty salon, or a mood boosting moment of selfcare. The creative explores the importance of individuality in beauty and discovering what works for you. The brand's beauty advisors both instore and online, are dedicated to helping customers find products that work for them on their terms. It is their choice, their approach to beauty, and it is their beauty' space.'
read less...Client: Space NK
Chief Executive Officer: Andy Lightfoot
Chief Marketing Officer: Emma Simpson Scott
Head of Marketing: Leanne Rouse
Head of Creative, Content & Editorial: Liz Hamilton
Head of Public Relations: Jini Sanassy
Senior Press Officer: Blair Phillips
Agency
Chief Marketing Officer: Sharon Jiggins
Senior Account Director: Hannah Thorn
Designer: Nikita Pattani
Strategy: Helen StQuintin & Sam Zamani
EVP Communications EMEA: PR, Partnerships, Social and Influencer - CC Clark
Production
Head of New Business: Mia Powell
Production Assistant: Yazzmin Anderson – Moore
Covid Supervisor: Stephen Carruthers
1st Assistant Director: Alasdair Copland
2nd Assistant Director: Laura Carrion Del Pozo
Focus Puller: Sam Rawlings
Clapper Loader: George Telling
Photographer's Assistant: Renate Ariadne
Sound Recordist: John Thorpe
Gaffer: Paul Burns
Styling
Production Designer: Derek Martin
Costume Designer: Leah Abbot
Make-up Artist: Marina Belfon-Rose
Hair Stylist: Gabriel de Fries
Castin
Casting: Lane Casting London
Casting Directors: Hannah Ashby Ward, Grace Hudson
Casting Assistant: Holly Shearn
Post Production
Offline Edit: Flaura Atkinson at Stitch
Post Production: (Grade/Online/Sound) - No.8 London
Composer: Asriel Hayes accompanied by Henry Gross and Aidan McClain
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