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Space NK: This Is Your Beauty
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Space NK has launched its first advertising campaign in over ten years and celebrates the breadth and individuality of beauty routines that have emerged after a year which has seen a surge in people taking time out for self-care. As the ultimate curator of some of the world's most in-demand beauty brands, Space NK is the go-to destination for global beauty discovery. The brand has 76 stores nationwide and an e-commerce platform, both offering a dedicated team of expert, 'Beauty Advisors', who drive the retailer's USP of customer-centric advice. Whether a customer is looking for the latest' trending' skincare ingredient or a fail-safe makeup staple, Space NK offers an expertly crafted edit of the most exciting and innovative beauty on the market. The campaign, ‘This is your beauty Space NK’, brings to life that beauty is different for everyone, and that whether it gives you confidence or is your moment of escape, everyone deserves a beauty 'space' that is theirs to own. Each person's space may look different, yet there is commonality in an uplifting moment of self-care, an empowering slick of your fail-safe lipstick and a confidence-boosting spritz of your favourite fragrance. The film shows just some of the creative ways that people have claimed space for themselves over the past year; from taking on ‘Couch to 5K’ with their favourite winged liner, balancing parenting with being Zoom meeting ready, creating an at-home beauty salon, or a mood boosting moment of selfcare. The creative explores the importance of individuality in beauty and discovering what works for you. The brand's beauty advisors both instore and online, are dedicated to helping customers find products that work for them on their terms. It is their choice, their approach to beauty, and it is their beauty' space.'
Client: Space NK |
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